Effective Date: 22 August 2026
Business: Demand Architecture™ / MCG Digital Media Ltd
Demand Architecture™ is operated by MCG Digital Media Ltd.
We provide marketing education, training, events, masterclasses, advisory services, digital content and related professional services.
We take the privacy and security of personal information seriously. This Privacy Policy explains how we collect, use, store and protect personal data when you interact with Demand Architecture™, including when you visit our website, download content, join a waiting list, register for an event, purchase a masterclass, enquire about advisory services or otherwise communicate with us.
For the purposes of UK data protection legislation, MCG Digital Media Ltd is the data controller of personal information processed in connection with Demand Architecture™, except where we specifically act as a data processor on behalf of another organisation.
Demand Architecture™
Operated by MCG Digital Media Ltd
Registered Office:
Grosvenor House
11 St Paul's Square
Birmingham
B3 1RB
United Kingdom
For questions regarding this Privacy Policy or the personal information we hold about you, please contact:
Email: hello@demandarchitecture.site
Depending upon how you interact with Demand Architecture™, we may collect and process the following categories of personal information:
Identity Data
Including your name, title and, where relevant, professional role.
Contact Data
Including your email address, telephone number, business address or other contact information you provide.
Professional & Business Data
Including your company name, job title, industry, professional role, business interests and information you voluntarily provide when registering for an event or enquiring about our services.
Transaction Data
Including details of products, events, masterclasses or services purchased from us and associated payment information. Payment card information may be processed directly by our third-party payment providers rather than stored by us.
Enquiry & Application Data
Information you provide when requesting an advisory call, joining a waiting list, submitting a form, applying to attend an event or making another enquiry.
Technical Data
Including your IP address, browser type, device type, operating system and other technical information generated when you use our website.
Usage Data
Information about how you interact with our website, landing pages, emails, advertisements and digital content.
Marketing & Communications Data
Including your preferences regarding communications from us and information about your engagement with emails and other marketing communications.
Most personal information we process is provided directly by you.
We may collect information when you:
Visit a Demand Architecture™ website or landing page
Download the Demand Architecture™ Blueprint or other resources
Join a waiting list
Register for a Demand Architecture™ Live event
Register for or purchase a masterclass
Book or request an advisory call
Purchase a product or service
Complete a form or questionnaire
Subscribe to emails or other communications
Attend an online or in-person event
Communicate with us by email, telephone, social media or another channel
Respond to an advertisement or marketing campaign
Enter into a commercial relationship with us
We may also receive personal information from third parties where appropriate, including event platforms, payment processors, advertising platforms, analytics providers, booking systems, referral partners and other service providers.
We may use personal information to:
Respond to enquiries and requests
Provide information you have requested
Manage waiting lists
Manage registrations for Demand Architecture™ events and masterclasses
Process purchases and payments
Deliver products, services, training and advisory engagements
Arrange and manage advisory calls
Provide event and booking information
Send relevant service communications
Deliver requested downloads and resources
Personalise and improve our services
Understand which Demand Architecture™ topics, services and events are of interest to our audience
Analyse website and marketing performance
Measure advertising effectiveness
Improve our website, landing pages and user experience
Maintain appropriate business and financial records
Prevent fraud and protect our business
Comply with legal, accounting and regulatory requirements
Send marketing communications where we have an appropriate lawful basis to do so
Where permitted by law, we may contact you with information about Demand Architecture™ content, events, masterclasses, advisory services and other relevant products or services.
Where consent is required, we will ask for it.
In other circumstances, we may rely upon another lawful basis permitted under UK data protection and electronic communications legislation.
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained within our emails or by contacting us directly.
Unsubscribing from marketing communications will not prevent us from sending essential transactional or service-related communications where necessary, such as booking confirmations or information relating to something you have purchased.
Our websites and landing pages may use cookies and similar technologies to operate effectively, understand how visitors use our websites and measure the performance of our marketing.
These technologies may include services provided by third parties such as analytics, advertising and social media platforms.
Depending upon your cookie preferences, these technologies may collect information including:
IP address
Device information
Browser information
Pages visited
Actions taken on our website
Referral sources
Advertising interactions
Conversion activity
Where required by law, non-essential cookies and similar technologies will only be used after appropriate consent has been obtained.
You can manage your preferences through the cookie controls provided on our website where available.
We use trusted third-party providers to help operate Demand Architecture™ and deliver our services.
These may include providers of:
Website and landing-page hosting
Email marketing
Customer relationship management
Payment processing
Event registration
Appointment scheduling
Video conferencing
Analytics
Advertising
Automation and integration services
Cloud storage
Accounting and professional services
These providers may process personal information on our behalf where necessary to provide their services.
We require service providers acting as processors to handle personal information appropriately and in accordance with applicable data protection requirements.
We do not sell your personal information to third parties.
Where you purchase a Demand Architecture™ product, event, masterclass or service, payments may be processed by a third-party payment provider.
Payment providers may collect information necessary to process your transaction.
We do not ordinarily receive or store your complete payment card details.
The payment provider's own privacy terms will also apply to its processing of your information.
Demand Architecture™ events may occasionally be photographed, filmed or recorded.
Where this occurs, appropriate information will be provided to attendees.
Images or recordings may subsequently be used for legitimate business, educational, promotional or marketing purposes where there is an appropriate lawful basis for doing so.
Where consent is legally required for a particular use, we will obtain it.
Under UK data protection legislation, we must have a lawful basis for processing personal information.
Depending upon the circumstances, we may rely upon:
Consent
Where you have given us permission to process your information for a particular purpose.
Contract
Where processing is necessary to enter into or perform a contract with you, such as providing a masterclass, event or advisory service you have purchased.
Legitimate Interests
Where processing is reasonably necessary for the operation, administration, development or marketing of our business and those interests are not overridden by your fundamental rights and freedoms.
Legal Obligation
Where we are required to process or retain information to comply with applicable law.
Some of the technology and service providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that applicable safeguards are in place as required by UK data protection law.
These safeguards may include adequacy regulations, approved contractual protections or other legally recognised transfer mechanisms.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, contractual and regulatory requirements.
Different categories of information may therefore be retained for different periods.
When personal information is no longer required, it will be deleted, anonymised or securely disposed of as appropriate.
We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.
However, no internet-based system can be guaranteed to be completely secure.
Under UK data protection law, depending upon the circumstances, you may have the right to:
Access
Request a copy of the personal information we hold about you.
Rectification
Ask us to correct inaccurate or incomplete personal information.
Erasure
Ask us to delete personal information where there is no lawful reason for us to continue processing it.
Restriction
Ask us to restrict the processing of your information in certain circumstances.
Object
Object to certain forms of processing, including direct marketing.
Data Portability
Request certain information in a structured, commonly used and machine-readable format where applicable.
Withdraw Consent
Where processing is based upon your consent, you may withdraw that consent at any time.
Withdrawal of consent does not affect the lawfulness of processing undertaken before consent was withdrawn.
If you have concerns about how we process your personal information, please contact us in the first instance so that we have an opportunity to investigate and resolve the matter.
Email: hello@demandarchitecture.site
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Our website may contain links to third-party websites, platforms or services.
We are not responsible for the privacy practices of those third parties. We recommend reviewing their privacy policies before providing personal information.
We may update this Privacy Policy periodically to reflect changes to our services, technology, business practices or legal obligations.
The latest version will be published on our website together with the relevant effective date.
Demand Architecture™
Operated by MCG Digital Media Ltd
Grosvenor House
11 St Paul's Square
Birmingham
B3 1RB
United Kingdom
Privacy enquiries: hello@demandarchitecture.site
Student Property Statistics
£7,632
Average annual rent for PBSA outside of London is £7,632.
18.5%
There has been an 18.5% increase in students enrolled in higher education in the last 5 years. (HESA, 2023)
44.9%
Non-UK students in higher education has increased 44.9% in the last 5 years. (HESA, 2023)
7.6%
Average annual rent increases for (PBSA) in the UK saw a notable rise at 7.6%.